April, 20-24
Phygital
Want to feel the vibe of the Fashion Week? To find yourself in the designer's shoes? To take part in the competition and collect the prizes?

Here you can explore MBFW Russia new season by using different online features.
RU
EN
Mercedes-Benz Fashion Week Russia
DIVERSITY
20/04/21
Any creative impulse like a designer's collection starts with inspiration. Searching for brilliant ideas, we turn to the Internet, films, books, music, and other people. Today life is endlessly diverse. The boundaries between people, professions and countries are blurred. Finding inspiration is easy - it is everywhere, and the key to it is diversity of our world.
Find inspiration for your new collection in your own design studio! Jump higher, collect everything that can inspire you. Be careful - the hunt for inspiration can be tricky.
Lives will come across on the way - do not miss them to hold out the longest and get the maximum number of points! Three winners with the highest points will receive prizes
CATCH
THE INSPO
Play here
1-YEAR SUBSCRIPTION TO SPOTIFY
1-MONTH SUBSCRIPTION TO SPOTIFY
1-MONTH SUBSCRIPTION TO NETFLIX
ONLINE GAME
DIGITIZATION
21/04/21
After catching inspiration, designers go to the next stage of creating a fashion collection - drawing sketches. Previously, sketches were drawn on paper by hand, but today designers can make their first sketches in special apps using any gadgets. Total digitization has taken over the fashion industry: digital clothing is no longer surprising, and mastery of CAD programs is no less important for a designer than the ability to draw.
Want to collab with a digital designer on your own? This is your chance! Color sketches of digital designers in online coloring book and send it to us.
Replicant platform will choose the best design to collab with a digital designer. This collaboration will be available for purchase at the replicant.
PATTERNS
MAKER
DIGITAL LOOK FROM
REPLICANT
CLO 3D MONTHLY SUBSCRIPTION
Collaboration with digital designer at replicant
ONLINE GAME
SKETCHBOOK
SUSTAINABILITY
22/04/21
Sustainable fashion is in the spotlight today. Mercedes-Benz Fashion Week Russia follows the concept of sustainable development of the industry and moves to a closed production cycle. Tailoring a collection following sustainable guidelines is the most difficult stage: it is important to choose environmentally friendly fabrics, minimize production waste, comply with all conditions of fair wages, organize a fair supply chain, and many other challenges.
It's time to sew the collection. This is a long process - it is very important not to miss anything! Tasks will be coming at you from everywhere – you should find the time to complete them all. Follow the infanta's warnings - she will notify you when it gets very hot!
SEWING
ADVENTURES
WARDROBE ANALYSIS FROM
SUSTAINABLE BLOGGER
MERCH FROM VTOROE DYKHANIE FOUND
INVITATION TO THE SUSTAINABLE SHOW FOR THE NEXT MBFW RUSSIA
ONLINE GAME
Play here
24/04/21
Previously, artificial intelligence was a matter of the distant future, but now it is available in any smartphone. The fashion industry keeps up with the times and quickly masters the latest IT developments. Virtual stylists, AI designs and more.
The future of fashion is in technology!
In the final day of Fashion Week, the T-Fashion platform, which predicts trends using artificial intelligence, analyzes the collections of the participating designers. Artificial intelligence will show what to wear right now and what models will be the hottest in future seasons.
Leave your e-mail to receive #MBFWRussia trend report!
Privacy Policy
Media
Media
Mercedes-Benz Fashion Week Russia jointly with the Fashion Fund announced a competition for grants for young Russian designers. Having received a grant from the Foundation, designers will be able to conduct a show without an entrance fee.

cosmo.ru

In the new season, MBFW Russia will have an innovative digital platform that will allow viewers to immerse themselves in the atmosphere of what is happening as much as possible.

buro247.ru

The spring season of Mercedes-Benz Fashion Week Russia will be held from 20 to 24 April in phygital format.

lofficielrussia.ru
Title partner
Official partner
Media partners
Official social network
Sounds for online games, the main background of MBFW Russia were generated by Artificial Intelligence in Endel App
Contacts
(c) Esper Group LLC
Find out about the launch of the digital platform
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