Mercedes-Benz Fashion Week Russia

April, 20-24

Phygital

Want to feel the vibe of the Fashion Week? To find yourself in the designer's shoes? To take part in the competition and collect the prizes?

Here you can explore MBFW Russia new season by using different online features.

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Mercedes-Benz Fashion Week Russia

I am ready for a long road flight for working with a week- or months-long projects.

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DIVERSITY

20/04/21

GUIDE on moodboard creation

TEST to catch the inspo

PLAYLIST

Any creative impulse like a designer's collection starts with inspiration. Searching for brilliant ideas, we turn to the Internet, films, books, music, and other people. Today life is endlessly diverse. The boundaries between people, professions and countries are blurred. Finding inspiration is easy - it is everywhere, and the key to it is diversity of our world.

Find inspiration for your new collection in your own design studio! Jump higher, collect everything that can inspire you. Be careful - the hunt for inspiration can be tricky.

Lives will come across on the way - do not miss them to hold out the longest and get the maximum number of points! Three winners with the highest points will receive prizes

CATCH

THE INSPO

Play here

WHERE TO LOOK FOR INSPIRATION?

Answers from designers

1-YEAR SUBSCRIPTION TO SPOTIFY

1-MONTH SUBSCRIPTION TO SPOTIFY

1-MONTH SUBSCRIPTION TO NETFLIX

from 50 designers

ONLINE GAME

DIGITIZATION

21/04/21

Unreal sneakers secret

Where to start to
Create digital fashion?

After catching inspiration, designers go to the next stage of creating a fashion collection - drawing sketches. Previously, sketches were drawn on paper by hand, but today designers can make their first sketches in special apps using any gadgets. Total digitization has taken over the fashion industry: digital clothing is no longer surprising, and mastery of CAD programs is no less important for a designer than the ability to draw.

Want to collab with a digital designer on your own? This is your chance! Color sketches of digital designers in online coloring book and send it to us.

Replicant platform will choose the best design to collab with a digital designer. This collaboration will be available for purchase at the replicant.

PATTERNS

MAKER

Play here

DIGITAL ILLUSTRATION GUIDE

DIGITAL LOOK FROM
REPLICANT

CLO 3D MONTHLY SUBSCRIPTION

Collaboration with digital designer at replicant

ONLINE GAME

SKETCHBOOK

SUSTAINABILITY

22/04/21

TikTok: upcycling workshop

Sustainable fashion movies from ECOCUP

DIYs from participating
designer

Sustainable fashion is in the spotlight today. Mercedes-Benz Fashion Week Russia follows the concept of sustainable development of the industry and moves to a closed production cycle. Tailoring a collection following sustainable guidelines is the most difficult stage: it is important to choose environmentally friendly fabrics, minimize production waste, comply with all conditions of fair wages, organize a fair supply chain, and many other challenges.

It's time to sew the collection. This is a long process - it is very important not to miss anything! Tasks will be coming at you from everywhere – you should find the time to complete them all. Follow the infanta's warnings - she will notify you when it gets very hot!

SEWING

ADVENTURES

Sustainable guide curated by Inês Fressynet

WARDROBE ANALYSIS FROM
SUSTAINABLE BLOGGER

MERCH FROM VTOROE DYKHANIE FOUND

INVITATION TO THE SUSTAINABLE SHOW FOR THE NEXT MBFW RUSSIA

ONLINE GAME

Play here

23/04/21

Creating a catwalk show is always achieved by joining efforts. It is necessary to think over everything up to the smallest detail and everyone here works on an equal basis with others: directors, sound technicians and editors, models and photographers, and, of course, the designer himself. Combining efforts has long become a global trend, it is important not only for the show, but also for the development of the fashion industry as a whole.

Collection creation is a long and hard process, and it is very important not to lose yourself and your brand identity.

It's time to decide which side you are on! A classic show in the spirit of Dior, sustainable aesthetics like Jacquemus', an incredible performance in the style of futurism or enchanting techno? Our test will help you decide.

TEST HERE

24/04/21

Previously, artificial intelligence was a matter of the distant future, but now it is available in any smartphone. The fashion industry keeps up with the times and quickly masters the latest IT developments. Virtual stylists, AI designs and more.

The future of fashion is in technology!

In the final day of Fashion Week, the T-Fashion platform, which predicts trends using artificial intelligence, analyzes the collections of the participating designers. Artificial intelligence will show what to wear right now and what models will be the hottest in future seasons.

GET A REPORT