April, 20-24
Phygital
Want to feel the vibe of the Fashion Week? To find yourself in the designer's shoes? To take part in the competition and collect the prizes?

Here you can explore MBFW Russia new season by using different online features.
RU
EN
Mercedes-Benz Fashion Week Russia
12:30 Начало прямой трансляции / Start of live streams
13:00 Музей Москвы / Museum of Moscow PROfashion Masters: Ксения Демьяненко / Ksenia Demianenko Людмила Горковенко / Lyudmila Gorkovenko Ксения Власова и Евгения Синькова / Ksenia Vlasova and Evgeniya Sinkova Эмилия Токранова / Emiliya Tokranova Николай Воробьев / Nikolay Vorobyov
14:00 Израиль / Israel онлайн презентация / online presentation VALENTINS
15:00 Музей Москвы / Museum of Moscow Gerda Irene
15:30 Милан (Италия) / Milan, Italy Прямая трансляция / Live stream SARI SPAZIO SHOWROOM 1. Collini 2. Sharra Pagano
16:00 Милан (Италия) / Milan, Italy Прямая трансляция / Live stream SARI SPAZIO SHOWROOM 1. Hand Picked 2. Pantofola d'oro
17:00 Музей Москвы / Museum of Moscow Ето Искусство / It is ART PIECE
17:30 Милан (Италия) / Milan, Italy Прямая трансляция / Live stream SARI SPAZIO SHOWROOM 1. Vuarnet 2. Pantofola d'Oro
18:00 Милан (Италия) / Milan, Italy Прямая трансляция / Live stream SARI SPAZIO SHOWROOM 1. Daniela de Souza 2. Sharra Pagano
19:00 Музей Москвы / Museum of Moscow M.I.R.277
19:30 онлайн презентация / online presentation ELENA SOUPROUN
20:00 онлайн презентация / online presentation Mercedes-Benz представляет Emma Bruschi / Mercedes-Benz presents Emma Bruschi
20:30 Москва (Россия) / Moscow, Russia Прямая трансляция / Live stream «Мерседес-Бенц РУС» / Mercedes-Benz RUS Semiletova
21:00 Чили / Chile онлайн презентация / online presentation Elisa De Cordova
21:30 Музей Москвы / Museum of Moscow Sasha Gapanovich
13:30 Начало прямой трансляции / Start of live streams
14:00 Музей Москвы / Museum of Moscow Ansel
15:00 Челябинск (Россия) / Chelyabinsk, Russia Прямая трансляция / Live stream LongFashionWeekend 1. Ermakovishna 2. ELSOBO 3. CHUMA 4. TATIANA RADYGINA 5. caboclobad
15:30 Музей Москвы / Museum of Moscow K TITOVA
16:00 Великобритания / UK онлайн презентация / online presentation ANCIELA
16:30 онлайн презентация / online presentation RE / MARKA
17:00 Музей Москвы / Museum of Moscow NOT NEW COLLECTION by Laska
18:00 Нигерия / Nigeria онлайн презентация / online presentation CUTE-SAINT
18:30 Музей Москвы / Museum of Moscow 1377
19:00 онлайн презентация / online presentation /SELFÉTUDE
19:30 Великобритания / UK онлайн презентация / online presentation CHRISTOPH RITTER STUDIO
20:00 Музей Москвы / Museum of Moscow Julia Dalakian
20:30 Санкт-Петербург (Россия) / Saint-Petersburg, Russia Прямая трансляция / Live stream
«Авангард» / Avangard
TSIGANOVA RUSSIAN STYLE x Konyukhov
21:00 Перу / Peru онлайн презентация / online presentation ANNAISS YUCRA
21:30 Перу / Peru Музей Москвы / Museum of Moscow Lyubov Babitskaya
13:30 Начало прямой трансляции / Start of live streams
14:00 Музей Москвы / Museum of Moscow FASHION REBELS
15:00 США / USA онлайн презентация / online presentation Moon Chang
15:30 Музей Москвы / Museum of Moscow LENA KАRNAUHOVA
16:00 Индия / India онлайн презентация / online presentation NS GAIA
16:30 Германия / Germany онлайн презентация / online presentation Rommel
17:00 Музей Москвы / Museum of Moscow Институт бизнеса и дизайна (B&D) / Institute of business and design (B&D)
18:00 Великобритания / UK онлайн презентация / online presentation Kyle Ho
18:30 Музей Москвы / Museum of Moscow BOYARI
19:00 Мексика / Mexico онлайн презентация / online presentation Mexico Fashion Week Collectiva Concepción
19:30 Мексика / Mexico онлайн презентация / online presentation Mexico Fashion Week Vero Díaz
20:00 Музей Москвы / Museum of Moscow OTOCYON
20:30 Казань (Россия) / Kazan, Russia Прямая трансляция / Live stream «МБ КАН АВТО» / MB KAN AVTO Lada Sergunina
21:00 Мексика / Mexico онлайн презентация / online presentation Mexico Fashion Week Alejandra Raw
21:30 Музей Москвы / Museum of Moscow ZA_ZA
13:30 Начало прямой трансляции / Start of live streams
14:00 Музей Москвы / Museum of Moscow Marfa Fedorova
15:00 Южная Корея / South Korea онлайн презентация / online presentation Lasscutok
15:30 Музей Москвы / Museum of Moscow ALENA NEGA
16:00 Нидерланды / Netherlands онлайн презентация / online presentation Garcia Bello
16:30 Польша / Poland онлайн презентация / online presentation 13.7
17:00 Музей Москвы / Museum of Moscow HARD by HSE Art&Design School
18:00 онлайн презентация / online presentation Yana Besfamilnaya
18:30 Музей Москвы / Museum of Moscow Teplitskaya design
19:00 Перу / Peru онлайн презентация / online presentation Camille Defago
19:30 Бельгия / Belgium онлайн презентация / online presentation FEMME DE MARS
20:00 Музей Москвы / Museum of Moscow ROGOV
20:30 Сочи (Россия) / Sochi, Russia Прямая трансляция / Live stream «АБС-АВТО» СОЧИ / ABS-AUTO SOCHI VOLEGOV
21:00 Кипр /Cyprus онлайн презентация / online presentation TOMMAZO
21:30 Музей Москвы / Museum of Moscow N.LEGENDA
13:30 Начало прямой трансляции / Start of live streams
14:00 Испания / Spain Музей Москвы / Museum of Moscow Mercedes De Alba
15:00 Япония / Japan онлайн презентация / online presentation Vivano
15:30 Музей Москвы / Museum of Moscow SERGEY SYSOEV Fashion School KOSYGIN UNIVERSITY
16:00 Южная Корея / South Korea онлайн презентация / online presentation PAINTERS
16:30 Перу / Peru онлайн презентация / online presentation GRACIELA HUAM
17:00 Музей Москвы / Museum of Moscow LEADER by VADIM MERLIS
17:30 онлайн презентация / online presentation VINA
18:00 онлайн презентация / online presentation NASTYA NEKRASOVA
18:30 Музей Москвы / Museum of Moscow o5o
19:00 Чили / Chile онлайн презентация / online presentation GUIDO VERA
19:30 "Прямая трансляция / Live stream «Мерседес-Бенц Авилон Легенда» / Mercedes-Benz Avilon Legenda Svetlana Evstigneeva x Pavel T
20:00 Великобритания / UK онлайн презентация / online presentation LINUS LEONARDSSON
20:30 Нижний Новгород (Россия) / Nizhniy Novgorod, Russia Прямая трансляция / Live stream PARLE
20:30 Музей Москвы / Museum of Moscow Vereja
23/04/21
Creating a catwalk show is always achieved by joining efforts. It is necessary to think over everything up to the smallest detail and everyone here works on an equal basis with others: directors, sound technicians and editors, models and photographers, and, of course, the designer himself. Combining efforts has long become a global trend, it is important not only for the show, but also for the development of the fashion industry as a whole.
Collection creation is a long and hard process, and it is very important not to lose yourself and your brand identity.
It's time to decide which side you are on! A classic show in the spirit of Dior, sustainable aesthetics like Jacquemus', an incredible performance in the style of futurism or enchanting techno? Our test will help you decide.
SUSTAINABILITY
22/04/21
Sustainable fashion is in the spotlight today. Mercedes-Benz Fashion Week Russia follows the concept of sustainable development of the industry and moves to a closed production cycle. Tailoring a collection following sustainable guidelines is the most difficult stage: it is important to choose environmentally friendly fabrics, minimize production waste, comply with all conditions of fair wages, organize a fair supply chain, and many other challenges.
It's time to sew the collection. This is a long process - it is very important not to miss anything! Tasks will be coming at you from everywhere – you should find the time to complete them all. Follow the infanta's warnings - she will notify you when it gets very hot!
SEWING
ADVENTURES
WARDROBE ANALYSIS FROM
SUSTAINABLE BLOGGER
MERCH FROM VTOROE DYKHANIE FOUND
INVITATION TO THE SUSTAINABLE SHOW FOR THE NEXT MBFW RUSSIA
ONLINE GAME
Play here
DIGITIZATION
21/04/21
After catching inspiration, designers go to the next stage of creating a fashion collection - drawing sketches. Previously, sketches were drawn on paper by hand, but today designers can make their first sketches in special apps using any gadgets. Total digitization has taken over the fashion industry: digital clothing is no longer surprising, and mastery of CAD programs is no less important for a designer than the ability to draw.
Want to collab with a digital designer on your own? This is your chance! Color sketches of digital designers in online coloring book and send it to us.
Replicant platform will choose the best design to collab with a digital designer. This collaboration will be available for purchase at the replicant.
PATTERNS
MAKER
DIGITAL LOOK FROM
REPLICANT
CLO 3D MONTHLY SUBSCRIPTION
Collaboration with digital designer at replicant
ONLINE GAME
SKETCHBOOK
DIVERSITY
20/04/21
Any creative impulse like a designer's collection starts with inspiration. Searching for brilliant ideas, we turn to the Internet, films, books, music, and other people. Today life is endlessly diverse. The boundaries between people, professions and countries are blurred. Finding inspiration is easy - it is everywhere, and the key to it is diversity of our world.
Find inspiration for your new collection in your own design studio! Jump higher, collect everything that can inspire you. Be careful - the hunt for inspiration can be tricky.
Lives will come across on the way - do not miss them to hold out the longest and get the maximum number of points! Three winners with the highest points will receive prizes
CATCH
THE INSPO
Play here
1-YEAR SUBSCRIPTION TO SPOTIFY
1-MONTH SUBSCRIPTION TO SPOTIFY
1-MONTH SUBSCRIPTION TO NETFLIX
ONLINE GAME
Media
Media
Mercedes-Benz Fashion Week Russia jointly with the Fashion Fund announced a competition for grants for young Russian designers. Having received a grant from the Foundation, designers will be able to conduct a show without an entrance fee.

cosmo.ru

In the new season, MBFW Russia will have an innovative digital platform that will allow viewers to immerse themselves in the atmosphere of what is happening as much as possible.

buro247.ru

The spring season of Mercedes-Benz Fashion Week Russia will be held from 20 to 24 April in phygital format.

lofficielrussia.ru
Title partner
Official partner
Media partners
Official social network
Sounds for online games, the main background of MBFW Russia were generated by Artificial Intelligence in Endel App
Contacts
Find out about the launch of the digital platform
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