VIRTUAL FOOTWEAR
How it is different from garments,
pros and cons
VIRTUAL FOOTWARE IS JUST THE SAME AS CLOTHES.
BUT SOME THINGS ARE DIFFERENT
:)
Both shoes and clothes can...

•be worn for a photo session or a video;

•exist in the virtual world only;

•break the laws of physics)

And yet, they are somehow unlike. In this presentation, we'll cover pros and cons of digital footwear as compared to clothes.
DIGITAL FOOTWEAR COVERS LESS THAN 20% OF YOUR BODY AND 5% OF YOUR PHOTO
This fact poses a challenge when it comes to digital footwear. It is likely to remain unnoticed.

Making such footwear bright and large can solve this issue - just like making it a harmonic accessory to the outfit.
THERE IS NO UNIVERSAL SOFTWARE 3D SHOES
I use Rhino for shaping and Blender for texturizing and rendering.

Some designers use Gravity Sketch + Keyshot.

There are Zbrush, Modo, Fusion360, and many more, too.
Naturally, there is some professional software for shoe making. I mean, Romans CAD or iCad3d+, which can hardly be found free of charge.

That's why most of the designers have to use available tools that aren't always the best choice for shoe making.

This is where the next difference between digital footwear and clothes comes into the spotlight
CHANGING DIGITAL FOOTWEAR DESIGN ON THE GO IS MORE CHALLENGING
So, it is a good thing if you finalize your design concept BEFORE you start creating your shoes in 3D.

As soon as you export your model from one format to another, modifying the initial outlines can be really intricate.
VIRTUAL SHOES ARE EASY TO USE IN YOUR PHOTOS
Trying them on is similar to how you put on virtual clothes.

However, remember about your sole height. If you stand barefoot on the ground, virtual high platform boots won't fit. And vice versa - if you wear high heels on the picture, you will find it difficult to fit on any digital flats.
THERE ARE APPS TO TRY ON DIGITAL FOOTWEAR REAL-TIME IN A VIDEO
Like Wannakicks or Snapchat. You can add your shoes to one of these apps, and any person will be able to instantly try them on.

Wannakicks is all about being realistic, and Snapchat offers loads of entertainment stuff.

To add your footwear to the former, you'll need to contact the developers.

To add it to the latter, you can use Lens Studio and do it all on your own.
TODAY, THERE ARE LITTLE VIRTUAL FOOTWEAR BRANDS IN THE MARKET
This list contains the virtual footwear that can be purchased and put on a real person only.

And yet, there are many more designers and shoes that are ready to move to the digital.

I'm sure we are going to see increasingly more new names in it any time soon.
ISDKV
RTFKT Studio
Buffalo x Dress-X
Gucci x Wanna
Lorena Bello
Alejandro Delgado
GARMENT ANS FOOTWEAR DESIGNERS HAVE MUCH ROOM FOR COLLABORATION
Digital footwear designers are in for collaboration with garment designers, as they don't actually compete

but complement each other.

A good example is our collaboration with SXEMA brand for the show at MBFW 2020.
QUESTION: WHICH COLOR SCHEME OF DIGITAL FOOTWEAR SOLD BETTER?
А
B
C
D
The correct answer is "A."

A simple white color scheme for usual sport shoes turned out to be the most popular one among all the virtual footwear by ISDKV.

And this is quite remarkable as quite recently everyone in the digital clothing industry has been sure that people would have preferred the most vivid and incredible things.
CAN YOU DESIGN A BETTER COLOR SCHEME?
Try your hand in footwear design and make your own color scheme for virtual sport shoes! The ones you can instantly try on

For that, install Snapchat and follow the link: https://lens.snapchat.com/24f8f33c62dd4dcf906afc85d81fbace
Thanks for your attention!

Author: Ilyas Darakchiev

Page in social media: ISDKV

Web-site with sport shoes: isdkv.com